Module 8 and 13

Module eight talks about the importance of using reader benefits. Reader benefits are benefits or advantages that the reader gets by using your service, buying your products, following your policies and adopting your ideas. Reader benefits improve the attitudes and behavior of the people you work with. Reader benefits are important because as the writer you want the reader to be happy and benefit from somethin at the same time. Reader benefits also help develop healthy relationships between the writers and readers. It helps build trust between them because they are trying to help each other. It is also important how detailed the reader benefits are. You want them to be at least three to five sentences long. If it is too short than you won't have strong vivid details and it won't be effective. It is important to decide which ones to use. To choose you should, use at least one benefit for each part of your audience, use intrinsic benefits, and use the benefits you can develop most fully.
Module thirteen is about web writing and e-mail messages. It is very important how you set up e-mail messages. You definitely want to use a subject line so the reader will know that the message is important. You can treat e-mails as informal or memos. You can also use blogging but just keep it proffesional. I have experience with blogging. I have had classes in the past and including this one where we had to keep blogs and although it was for the classroom we had to keep it professional at all times.